Angela Smith Wagner is an independent Creative Director, Brand Designer, & Illustrator blending strategy, creativity, and visual identity

Grounded in strategic thinking, problem-solving, and strong creative intuition, Angela leads the development of thoughtful, cohesive brand systems, design work, and illustrations that enable organizations to clearly articulate who they are and connect meaningfully with their audiences. She works with clients ranging from global brands to startups, growing enterprises, and mission-driven nonprofit organizations.

Angela began her career in Boston more than 25 years ago as a designer and art director in advertising and now lives in Maine, where she works independently with a diverse mix of clients. Her work includes projects for Google, Massachusetts Institute of Technology (MIT), Hilton, ExxonMobil, Ben & Jerry’s, Domino’s and Amtrak, as well as nonprofit organizations such as the American Civil Liberties Union and The Nature Conservancy.

GET IN TOUCH

Services

I partner with organizations to bring clarity, cohesion, and intention to their visual identity and communications. My services span brand strategy, design, and creative direction, supporting work from foundational brand identity to thoughtfully executed visual communications across print, digital, and physical spaces. Every project is different, and my approach is tailored to the specific goals, scope, and needs of each client.

Brand Strategy & Design

I help organizations define who they are and how they’re experienced. My work connects vision, messaging, and visual identity into a clear, cohesive foundation that supports growth and long-term consistency.
Example deliverables include:
+ Brand positioning & messaging frameworks
+ Visual identity systems
+ Logo design & logo families
+ Color palettes & typography systems
+ Brand guidelines & identity standards
+ Naming & tagline development
+ Brand refreshes & rebrands
Art & Creative Direction

I guide creative work from concept to completion, shaping the overall look, feel, and narrative of a project. Through thoughtful direction and collaboration, I ensure visual alignment, strong storytelling, and polished execution across channels.
Example deliverables include:
+ Creative concepts & visual systems
+ Advertising and marketing campaign direction
+ Mood boards & style explorations
+ Visual storytelling frameworks
+ Cross-channel design oversight
+ Vendor & production guidance
+ Creative team oversight
Graphic Design

I design thoughtfully crafted visual communications across print, digital, and physical spaces, with a focus on usability, consistency, and meaningful visual connection - from foundational materials to large scale applications.
Example deliverables include:
+ Marketing & campaign assets
+ Print collateral (brochures, one-pagers, reports)
+ Editorial & publication design
+ Presentation & proposal templates
+ Environmental & experiential assets
+ Infographics & data visualization
+ Package & product design
+ Website design (Squarespace platform)
Illustration

I create custom illustration that adds character, clarity, and approachability. Illustration is used to explain complex ideas, and bring a distinctive visual layer to brand and marketing materials.
Example deliverables include:
+ Custom editorial illustrations
+ Brand illustrations & icon sets
+ Informational & instructional graphics
+ Campaign & marketing illustrations
+ Environmental or large-scale illustrations
+ Medical illustrations
+ Illustrated infographics