Angela Smith Wagner is an independent
Creative Director, Designer, and Illustrator
with a penchant for Branding + Identity.

Angela has spent twenty five years fine-tuning the creation of lasting emotional bonds between brands and their audience. Solving problems with design and creative strategy, she utilizes her keen intuition to create effective works that are distinctive and memorable.

Starting out in Boston in advertising as a designer and art director, and more recently working independently focusing on branding, identity, and illustration, she has created works for clients such as Amtrak, American Civil Liberties Union, Domino’s, Exxon/Mobil, Google, Hilton, Knobel Spirits, Massachusetts Institute of Technology, The Nature Conservancy and more.

GET IN TOUCH

Services

At ASW Creative, I partner with organizations to bring clarity, cohesion, and intention to how they show up in the world. My services span brand strategy, design, and creative direction - supporting everything from foundational identity work to thoughtfully executed visual communications across print, digital, and physical spaces. Every project is different, and my approach is tailored to meet the specific goals, scope, and needs of each client.

Brand Strategy & Design

I help organizations define who they are and how they’re experienced. My work connects vision, messaging, and visual identity into a clear, cohesive foundation that supports growth and long-term consistency.
Example deliverables include:
+ Brand positioning & messaging frameworks
+ Visual identity systems
+ Logo design & logo families
+ Color palettes & typography systems
+ Brand guidelines & identity standards
+ Naming & tagline development
+ Brand refreshes & rebrands
Art & Creative Direction

I guide creative work from concept to completion, shaping the overall look, feel, and narrative of a project. Through thoughtful direction and collaboration, I ensure visual alignment, strong storytelling, and polished execution across channels.
Example deliverables include:
+ Creative concepts & visual systems
+ Advertising and marketing campaign direction
+ Mood boards & style explorations
+ Visual storytelling frameworks
+ Cross-channel design oversight
+ Vendor & production guidance
+ Creative team oversight
Graphic Design

I design clear, well-crafted visual communications across print, digital, and physical spaces. From foundational materials to large-scale applications, my focus is on usability, consistency, and meaningful visual connection.
Example deliverables include:
+ Marketing & campaign assets
+ Print collateral (brochures, one-pagers, reports)
+ Editorial & publication design
+ Presentation & proposal templates
+ Environmental & experiential assets
+ Infographics & data visualization
+ Package & product design
+ Website design (Squarespace platform)
Illustration

I create custom illustration that adds character, clarity, and approachability. Illustration is used to explain complex ideas, and bring a distinctive visual layer to brand and marketing materials.
Example deliverables include:
+ Custom editorial illustrations
+ Brand illustrations & icon sets
+ Informational & instructional graphics
+ Campaign & marketing illustrations
+ Environmental or large-scale illustrations
+ Illustrated infographics